Indian fitness brand, CULT.FIT has entered the USA with a bang, successfully grabbing about 12,000 users in their first month itself.
Earning revenues worth $400 million in 4 years, it already has 300,000 paid subscribers back in India. Its branches include Mind.fit and Eat.fit completely covers their holistic offerings across mental well-being and healthy food respectively.
The big question: Will Cult.fit be able to fight Peleton, the fitness behemoth of the USA? Peleton is an established fitness platform with a loyal community of 1.4 million members along with an app. Cult.fit is new in the US and yet to be completely trusted, however, their approachable, modern and immersive classes might just make their cut with the big players.
This article is a part of the July'20 edition of our Startup Newsletter. Here's the complete publication:
